Online stores ensure the availability of each desired thing on few clicks. We can find and buy almost everything from these stores, whether it is cosmetics, medicine, clothes, flower bouquets, birthday or anything related to the events of daily life. With this, these stores have proven to be life-changing in this contemporary era.

A brief introduction of Magento: As we know, Magento is the most popular and common e-commerce platform. With time, It gains its peak and ranks itself amongst the top-rated e-commerce platform. Due to this gain of popularity, it is no more a surprise that Magento powers a lot of popular e-commerce stores. Thus, the stores, which are using Magento, are being ensured to be optimized for all visitors. Magento allows users to run multiple e-commerce stores using one platform and having different products.

Why does e-commerce store need to be optimized?
Optimization is a long way process and requiring continuous efforts. When we talk about the optimization of e-commerce store; we talk about numerous factors that impact the speed and performance of our e-commerce store, i.e., Improve product pages, use personalization, optimize for mobile, use an Upsell, overcome specific objections, troubleshoot common errors, etc. The owner must optimize these factors to get maximum conversions. Let’s elaborate this thing with an example; if the page takes less than one second to load, it will drastically improve the conversion rate and have a great impact. Thus, the optimization of e-commerce is profitable for the leading performance of Magento.

Features and tips for optimizing Magento e-commerce store:

1. Powerful hosting plan
   Magento is all around the hosting plans. Do not go for a cheap hosting plan, as, it can ruin the functionalities of your Magento e-commerce store. The best approach is to buy the best hosting plan to earn millions of bucks. Best hostings provide the best loading time, and this feature is amongst the most notable things which are required for a website to rank in search engine. If you have a vast product inventory, an astonishing store and excellent resources, then, there is no reason left behind to buy cheap hosting plan instead of best hosting plan.
2. Optimized images and video
   Images and videos play a prime role in getting the attention of the audience and help them in understanding the product with more ease. Hence, high-quality infographics (images containing information about the product) and videos are playing a vital role in appealing towards the store and result in more conversions. Instead of enhancing the range of the store, video and images also used in SERP ranking of the store. There are a few things which are necessary for using images and videos for your store:
   • Use high-quality images and videos
   • Use engaging images and videos
   • Help users to understand your product
   • Images must be clear and appropriate in size according to your design
   • File size must not be too large to load
3. Responsive, mesmerizing and eye-catching website design
   After landing on your e-commerce store, the first thing that grabs the attention of the customer is your website’s theme. Your chosen theme has a direct impact on the customer’s experience. If a customer visits your store and sees the followings: website design makes it hard to click on several items, cut off or doesn’t load properly; then, you must have to go for a more friendly design. Nevertheless, working with a Magento expert is remarkably profitable. Henceforth, the most important thing to count is selecting a template (design or theme) that matches your services.
4. User-friendly navigation
   Mostly, the themes which are chosen by the owners, are primarily focusing on the landing (might be the home page) page. These landing pages hardily bettered the user experience as the shoppers are here on your Magento store to find their desired product or desired info about the product. Therefore, your website must specify brief and comprehensive details about that product. Your product description should convince the shopper to buy your product. Your Magento store’s products require you to write about the product along with the pictures from several angles. So the need is to focus on the content (which must be informative, brief and carrying desired information) regarding the products and services you offer with it.
5. Intuitive checkout process
   Remember! Your goal is to sell your Magento e-commerce store’s products to the customers. These customers follow the crystal funnel technique to reach and buy a product from your Magento store. Therefore, e-commerce stores have different aptitudes that other websites do not. A person (customer) can search product, fulfil orders and then pay for his chosen product.
6. Eliminate invasive pop-ups and ads
   Let us talk in reality, have you visit a store that starts bombardment of ads, pop-ups and special offers? Irritating, correct?
   Your buyer and Google think identical!
   That’s why Google less likely to show these e-commerce websites in the search results (ranking).
7. Reduce heavy content
   High-quality and SEO-optimized content are good to get rank in search engine results. It also helps the user to get more info about your product. Nevertheless, too much content can also reduce the loading speed of your Magento e-commerce store (or even can down the website).
8.  Increase e-commerce conversions on mobile
   With the advent of time, customers mostly like to search and buy things from their mobiles. As an e-commerce store, this gives you more advantage, do mobile-SEO and help in landing maximum users on your store.
9. Upgrade store search
   Magento offers powerful, and simple search integration with the usage of AJEX based algorithm. The most exciting thing about Magento search is that we can also speed it up by using third-party’s search extension, i.e., Elasticsearch to the store. This thing has an impact on both user experience and sales.
10. Attractive and engaging CTA
    Mostly, customers are attracted to offers, deals and super discounts.
    It is also essential to present the deals at the right positions on your store using the call to action buttons. An attractive and engaging call to action button can convert users into customers.
11. Mobile-friendly store
    The most important thing about mobile e-commerce is that it’s here to stay! Stats says, at the end of 2021, more than 54% e-commerce will take place using mobiles, while this score was just 12% back in 2018. However, while using mobiles for stores, 67% of users complaints about small icons and link.
12. Modernized check-out process
    Some potential transactions have abandoned at the checkout pages, which are too complicated or too long for the users. This difficulty level for the users to interact with the website will lead to empty cart and never return. So, make sure that you are using the modernized checkout process and provide the user with security, safety, easy and fast transaction.
13. Give precedence to conversions rather users
    Statistics depict the conversion rate on the e-commerce store is between 2-9%. This conversion rate directly affects the business and must be increased to flourishing the business. There are plenty of techniques that urge the users to land on your Magento store. However, these techniques do not motivate users to become clients. Thus, apply those strategies that not only bring the users but also make them your regular clients.
14. Establish flat catalogues
    This catalogue is of tremendous benefit to speed up and intensify the performance of Magento e-commerce store. In this type, the database generates a single table against a single product instead of classifying the data into multiple tables. This predecessor statement indicates that it boosts query speed and data fetching time.
15. Test everything on Magento e-commerce store
    There indeed exists plenty of techniques, and very few of them can effectively apply to your store. Therefore, check your strategy before finalizing it for your store. It is crucial for Magento e-commerce store to increase its conversion rate, as high sales volume results in high profit.