Some of the Content Marketing Myths

Some of the companies believe that content marketing is among foremost influential marketing strategies but the institutes of content marketing have conducted some surveys which show that only 42% of the organization executes it properly. Truth about employing content marketing is that the companies aren’t employing proper strategy/plan or they don’t have the right skill to get a competent marketing content. More often than not, this instance arises from one common issue. It’s easy to say something is significant but harder far and away to put into practice. Content marketing is one of the foremost effective ways of promoting a brand but one must differentiate himself from the rest to make it happen. At the highest of the day if you’d wish to achieve success at content marketing you’d wish to remember the common misconceptions that exist around content marketing. It’s up to you to undertake everything in your power to avoid making these mistakes. Despite the benefits and acceptance, there are still some common myths and misconceptions that surround our world of content marketing which must be erased from the book immediately, and here are 6 of those myths.

Lengthy Content Doesn’t Work on Web

Web visitors tend to scan first before deciding to read a page of content. That’s the reason to break out the content into subheads with short sentences, bullet points, images, and videos. This concludes that shorter pages and blog posts are better. In any case, most are time-strapped. Long-form content works, I can tell this from my very own experience. I even have examined this extensively on blog posts. On the return on the blog, all of our top 10 posts of 2013 has one among subsequent characteristics: the post was approximately 1100 to 1600 words long. The post is predicated on research/data that’s hard to hunt out. That’s it. All of the shorter posts fall below the absolute best 10. The research excels because it’s unique. For the longer posts, I’ve found that it takes 1000 or more words to flesh out a subject. Many of the people ask to limit blog posts from 300 to 800 words.

Excessive Content

There are many studies out there that show a connection between the frequency of posting to a blog and the volume of leads generated. During an ideal world, I agree wholeheartedly. Within the planet, however, most of the people lack sufficient time or resources to post daily including multiple times a day. Enterprises and inbound marketing firms like HubSpot don’t face equivalent challenges. They’re having staff for content writing generating leads and for conversion testing. They have staff for content generation, lead generation, and conversion testing. This enables them to enterprise content in volume while upholding it, tracking social shares and interactions driving organic rankings, and supporting top-notch quality. For the resource-constrained this much activity is flawed. Content marketing not been carried out fully is just like an email spam campaign. Unless you’ve something interesting to mention don’t appear the hay just to mention you’re practicing content marketing.

Failing Due to High Bounce Rate

Most web marketers monitor website bounce rates obsessively. The quality aim is to drive several pages per visit and increased time on site. If someone visits one page and leaves then the two metrics are getting to be suffered. Every website differs from another. For websites that depend totally on content to drive traffic a much better bounce rate isn’t necessarily bad. Rather than blindly using the default definition of bounce rate believe using an adjusted bounce rate instead. As an example, if you’ve a site heavy on how-to videos and other similar content engagement could even be more important than overall page views. As a proxy for engagement adjust the bounce rate to urge obviate visitors who stay at a page over a selected amount of time. While if you post a two-minute video on the page don’t count visits in additional than two minutes as bounces. In any case, they made it through the video saw that your brand was behind it, and located the solution to their question.

It’s About the Blog

Marketers are more likely to love their blogs. In any case, we get to write down, engage with other professionals, and lift our profile within the industry. It’s also the sole to generate content rapidly and will greatly help your SEO campaign grow. Content is actually a post on a blog. There are several factors which you’ll mix and match when creating a well-rounded inventory of content assets.

1. Medium: How will be the content formatted? Is it in writing, in visual, during a video, an audio, or another format? How can we use related topics across different media?

2. Customer life cycle or Sales funnel stage: What audience are we going after, regarding knowledge folks and our products or services? Is this piece a high-level overview of why a product like ours is required?

3. Web personas: Who will be the target audience, who will be more interested in our content? Is it on the right topic and within the right voice for them?

Any content you create for prospects or customer consumption could also be a component of your content marketing efforts. Don’t box yourself in and think you’ll only do content marketing on your blog.

Content Must be Remarkable

One of the toughest parts of this whole process is creating remarkable content. In fact nearly every “the way to” you examine content marketing says that’s what you would like to try. How do I define remarkable content?

If you ask someone within the business they’re getting to hammer out terms like unique, engaging, viral, emotionally charged, passionate, informational, original, timely, inspirational, and top quality.

Got it? It is often easy to feel overwhelmed after reading all of this recommendation cut yourself some slack. Even the sole hitters in baseball don’t park the ball within the outfield seats whenever they swing a bat. But they keep coming to the plate expecting the right moment and seizing the prospect to mash when the time is true. A variety of your content will blow the roof off, but sort of its going to be “okay” to “excellent”. Don’t let it get you down. Simply act naturally, utilize a regular voice, be resolved about the qualities your image represents, and manufacture a story after some time. With enough swings, your next grand slam will come sometime.

Generating Leads by Content Marketing

Going back to the aim that frequent bloggers generate more leads, it’s true that content marketing is often conversant in support to lead generation. Content marketing isn’t only for generating leads. Once you think about content more holistically, as suggested above, you’re empowered to influence far more than an easy conversion event. Content marketing encompasses the whole buyer’s journey, including everything from thought leadership and branding, to demand generation to steer generation. We’ve worked with clients who increased lead volumes just by building out the whole buyers’ journey on their website. One particular client told their whole story within the language of their target persona written to focus only on the purchaser’s needs and this is often an outstanding example of content marketing at the very core itself.

This client operates under the thought that conversion could even be a process and not an occasion. I generally concur. Yes, the particular conversion is an occasion, but it rarely happens accidentally. Frequent bloggers are frequently changing readers who are tailing them for a considerable length of time or months. In these cases, the tactic of pushing an opportunity to convert starts long before a form is submitted. The diligence is in building the list of subscribers and convincing them that you simply are the right solution to their problems. Once convinced the conversion become easier. Content marketing isn’t about generating leads intrinsically, it’s about positioning yourself as a best-suited option so your prospects want to convert when presented in conjunction with your offer.

Power of Magento Ecommerce Stores in Need of Business Improvement

Online stores ensure the availability of each desired thing on few clicks. We can find and buy almost everything from these stores, whether it is cosmetics, medicine, clothes, flower bouquets, birthday or anything related to the events of daily life. With this, these stores have proven to be life-changing in this contemporary era.

A brief introduction of Magento: As we know, Magento is the most popular and common e-commerce platform. With time, It gains its peak and ranks itself amongst the top-rated e-commerce platform. Due to this gain of popularity, it is no more a surprise that Magento powers a lot of popular e-commerce stores. Thus, the stores, which are using Magento, are being ensured to be optimized for all visitors. Magento allows users to run multiple e-commerce stores using one platform and having different products.

Why does e-commerce store need to be optimized?
Optimization is a long way process and requiring continuous efforts. When we talk about the optimization of e-commerce store; we talk about numerous factors that impact the speed and performance of our e-commerce store, i.e., Improve product pages, use personalization, optimize for mobile, use an Upsell, overcome specific objections, troubleshoot common errors, etc. The owner must optimize these factors to get maximum conversions. Let’s elaborate this thing with an example; if the page takes less than one second to load, it will drastically improve the conversion rate and have a great impact. Thus, the optimization of e-commerce is profitable for the leading performance of Magento.

Features and tips for optimizing Magento e-commerce store:

  1. Powerful hosting plan
    Magento is all around the hosting plans. Do not go for a cheap hosting plan, as, it can ruin the functionalities of your Magento e-commerce store. The best approach is to buy the best hosting plan to earn millions of bucks. Best hostings provide the best loading time, and this feature is amongst the most notable things which are required for a website to rank in search engine. If you have a vast product inventory, an astonishing store and excellent resources, then, there is no reason left behind to buy cheap hosting plan instead of best hosting plan.
  2. Optimized images and video
    Images and videos play a prime role in getting the attention of the audience and help them in understanding the product with more ease. Hence, high-quality infographics (images containing information about the product) and videos are playing a vital role in appealing towards the store and result in more conversions. Instead of enhancing the range of the store, video and images also used in SERP ranking of the store. There are a few things which are necessary for using images and videos for your store:
    • Use high-quality images and videos
    • Use engaging images and videos
    • Help users to understand your product
    • Images must be clear and appropriate in size according to your design
    • File size must not be too large to load
  3. Responsive, mesmerizing and eye-catching website design
    After landing on your e-commerce store, the first thing that grabs the attention of the customer is your website’s theme. Your chosen theme has a direct impact on the customer’s experience. If a customer visits your store and sees the followings: website design makes it hard to click on several items, cut off or doesn’t load properly; then, you must have to go for a more friendly design. Nevertheless, working with a Magento expert is remarkably profitable. Henceforth, the most important thing to count is selecting a template (design or theme) that matches your services.
  4. User-friendly navigation
    Mostly, the themes which are chosen by the owners, are primarily focusing on the landing (might be the home page) page. These landing pages hardily bettered the user experience as the shoppers are here on your Magento store to find their desired product or desired info about the product. Therefore, your website must specify brief and comprehensive details about that product. Your product description should convince the shopper to buy your product. Your Magento store’s products require you to write about the product along with the pictures from several angles. So the need is to focus on the content (which must be informative, brief and carrying desired information) regarding the products and services you offer with it.
  5. Intuitive checkout process
    Remember! Your goal is to sell your Magento e-commerce store’s products to the customers. These customers follow the crystal funnel technique to reach and buy a product from your Magento store. Therefore, e-commerce stores have different aptitudes that other websites do not. A person (customer) can search product, fulfil orders and then pay for his chosen product.
  6. Eliminate invasive pop-ups and ads
    Let us talk in reality, have you visit a store that starts bombardment of ads, pop-ups and special offers? Irritating, correct?
    Your buyer and Google think identical!
    That’s why Google less likely to show these e-commerce websites in the search results (ranking).
  7. Reduce heavy content
    High-quality and SEO-optimized content are good to get rank in search engine results. It also helps the user to get more info about your product. Nevertheless, too much content can also reduce the loading speed of your Magento e-commerce store (or even can down the website).
  8.  Increase e-commerce conversions on mobile
    With the advent of time, customers mostly like to search and buy things from their mobiles. As an e-commerce store, this gives you more advantage, do mobile-SEO and help in landing maximum users on your store.
  9. Upgrade store search
    Magento offers powerful, and simple search integration with the usage of AJEX based algorithm. The most exciting thing about Magento search is that we can also speed it up by using third-party’s search extension, i.e., Elasticsearch to the store. This thing has an impact on both user experience and sales.
  10. Attractive and engaging CTA
    Mostly, customers are attracted to offers, deals and super discounts.
    It is also essential to present the deals at the right positions on your store using the call to action buttons. An attractive and engaging call to action button can convert users into customers.
  11. Mobile-friendly store
    The most important thing about mobile e-commerce is that it’s here to stay! Stats says, at the end of 2021, more than 54% e-commerce will take place using mobiles, while this score was just 12% back in 2018. However, while using mobiles for stores, 67% of users complaints about small icons and link.
  12. Modernized check-out process
    Some potential transactions have abandoned at the checkout pages, which are too complicated or too long for the users. This difficulty level for the users to interact with the website will lead to empty cart and never return. So, make sure that you are using the modernized checkout process and provide the user with security, safety, easy and fast transaction.
  13. Give precedence to conversions rather users
    Statistics depict the conversion rate on the e-commerce store is between 2-9%. This conversion rate directly affects the business and must be increased to flourishing the business. There are plenty of techniques that urge the users to land on your Magento store. However, these techniques do not motivate users to become clients. Thus, apply those strategies that not only bring the users but also make them your regular clients.
  14. Establish flat catalogues
    This catalogue is of tremendous benefit to speed up and intensify the performance of Magento e-commerce store. In this type, the database generates a single table against a single product instead of classifying the data into multiple tables. This predecessor statement indicates that it boosts query speed and data fetching time.
  15. Test everything on Magento e-commerce store
    There indeed exists plenty of techniques, and very few of them can effectively apply to your store. Therefore, check your strategy before finalizing it for your store. It is crucial for Magento e-commerce store to increase its conversion rate, as high sales volume results in high profit.

Some Tips to Prepare A Successful SEO And Content Marketing Recipe

During the past few years, the organic ranking has been optimized by search engines in completely different ways to provide accurate results. You can say, user intent and interest has taken a major role in providing better results when they are looking for something online. Both, SEO and content marketing are the key factor to rank the website and can be performed side by side based on the content. However, it is the engaging content that influences the people and assists them to make correct decisions whether it is regarding online shopping, applying for a job in a good organization, or trying to learn something online based on their interest. Appealing content plays a fundamental element to improve the search engine ranking as well as engaging with the users that later can be shared on social media sites.

Search engine algorithms are constantly altered and in the process of establishing the best outcome and to provide the most useful content in front of their users. These are the algorithms that filter out the most desirable content and determine which websites are authoritative, on-point, and updated. Many factors are involved for any website to stand out well on search engine rankings such as domain authority, keywords optimization, secure hosting, link building, and SEO. These factors play a major role in ranking up the website and, of course, the content.

Can SEO and Content marketing work side by side?

Content marketing revolves around giving valuable content to the audience based on their search terms while SEO always helps search engine algorithms to know the value of the content. Both, SEO and content marketing can work together to provide the best results to the users. SEO makes sure that your content is visible and valuable to the users because it’s necessary to provide the best content at the right time to the correct audience.

What SEO factors should you always Focus?

SEO is beyond getting the traffic to your website only. There are several factors involved as it is a vast domain, but still there are certain points that should never be ignored and always be added in an SEO plan. Here are some describes below:

On-page Optimization:

The very first thing to start SEO is on-page optimization that is also called on-page SEO. This includes meta titles, meta descriptions, and keywords. Make sure to do these things very carefully because meta title is the first thing that users can see when your link appears on the search engines.

Off-site SEO:

Off-site includes further many domains like link-building. Blogging, bookmarking and directory submission. Many companies follow different strategies based on their business and niche. But one thing is common among all and that is the use of keywords they want to rank up.

Content Marketing
Content Marketing

Content Marketing Strategy:

Content marketing strategy is one the most effective and widely used ways of getting traffic and it is excessively used in affiliate marketing to get more sales. Content marketing circulates the keywords only. It’s the best way to get the fastest results. Marketers depend on this strategy as it always gives valuable results. It not only helps in getting more traffic and enhances visibility, but also increases the brand appearance.

Build A Structured Website to Improve SEO

The main principle for any website to achieve a top ranking in search engines is to organized a complete website structure. There should be a decent structure planned for every website before the development stage so it can be easily maintainable. A team can determine how the content will be organized and which structure can be suitable for the overall website’s UX design. It is a common mistake for some of the websites to have a bunch of categories in the main navigation and disorganized content that becomes complex for search engines to understand the layout of the content. The structure of the website determines how SEO (Search Engine Optimization) is going to work and where the website will be ranked. Here are some of the key points to know how the website content can be prepared to have successful SEO as well as for user usability.

a) Keep primary navigation as simple as possible:
The main navigation for any website should always have links to primary pages that are important and other links can remain in the footer for simplicity. Sometimes a bunch of categories and cluttered menus can be confusing for users to navigate the site and that can also affect the SEO of the website.

b) In an earlier stage of web designing is better to plan a hierarchy structure first:
The biggest advantage for starters is that they can begin a website from scratch by keeping SEO guidelines in their mind and have a structure planned for the content. Before developing a site, first outline a strategy for the website, and then start creating all pages in CMS. The most reliable technique is to build a hierarchy composition for web pages and keep the same process till the end of completion of the application. You will need to assure that the hierarchy for the website is relevant and straightforward to utilize for both the users and search engine crawlers. All categories have to be unique and distinguished. Any subcategory under the main category should be appropriate and suitable for the section.

Website Structure
Website Structure

c) Page links or URL should reflect a formation of your navigation hierarchy:
The next most essential piece for the website is generating page links or URL based on the navigation categories or hierarchy. If the hierarchy structure has already been developed from the beginning then creating relevant page links shouldn’t be challenging to grasp. Here’s a pattern to understand this method and that can be followed throughout the site:

d) Proper styling for main navigation is a preferred strategy:
When the navigation has been built for the website, it is essential to retain the code simplicity and organized it by avoiding too many subcategories. For instance, page styling or CSS can be an excellent approach to have clean and beautiful navigation. For search engine crawlers, it can be difficult to explore the comprehensive site and to follow the hierarchy structure when the navigation has been built upon script languages such as JavaScript, Flash, and AJAX. As stated earlier the styling approach has been considered to be the safest method for search engine optimization as well as to optimize for mobile navigation that should be taken into consideration in the modern applications era.

Navigation Styling for SEO
Navigation Styling for SEO